Are you losing profit when competing on price for thermal rolls?

The Price Cut Hurt Your Profit

  • Constant price cuts to beat competitors and win customers hurt profits and business sustainability.
  • Example: The price drop from $1 to 0.90 cents and then further to 0.85 cents in order to stay competitive with other sellers.
  • When you compete on price alone, your profit will suffer!

To combat this, look at your offering, not pricing!

Beyond Price: Key Comparison Factors

  • Every business has a paper length that they need to operate daily.
  • What you need to understand about paper roll is this:
  • Same outer diameter (OD) and grams per square meter (GSM) don’t mean same length!
  • Cheaper, thicker paper means shorter length, even if OD looks identical.
  • Seller A offer $1 per roll with longer length than seller B
  • Seller B offer 0.90 cents per roll with shorter length than seller A
  • The longer roll from seller A could potentially save you money in the long run since you would need to buy fewer rolls to cover the same length.

Let’s watch an example;

Here are two rolls with same OD and GSM but different length.

Watch the difference!

Same outer diameter (OD) and grams per square meter (GSM) don’t mean same length!

Do you realize roll B is getting smaller than roll A?

Roll B almost finish. Roll B finished at 69 Layers.

Roll A is still counting. Roll A finished at 101 Layers.

Why Micron Matters (Thickness of paper)

  • Micron thickness differences is imperceptible to touch.
  • With just 18 micron differences, you could lose as much as 1100M length per 100 rolls/box.
  • The shorter length will increase costs for customers over time in having to buy more boxes.

Look at the table. The thinnerthe paper the more length that we get.

Outer DiameterSonofax Length(70 gsm, 82 micron)Other Brand Length(70 gsm, 100 micron)Length Difference
80 mm59 M48 M-11M / -19%
76 mm53 M43 M-10M / -19%
74 mm50 M41 M-9M / -18%
70 mm44 M36 M-8M / -18%
68 mm42 M34 M-8M / -19%

Educate & Offer Value

  • Help customers see the real savings in longer length rolls.
  • Purchasing shorter lengths requires buying more boxes, which means you will end up spending more money.

 Sonofax Offering

  • We offer: Thinner paper, longer lengths
  • It provides a better value for everyone and increase your competitiveness.
  • Choose a thinner and longer length paper to complement your economical paper offering.
  • We export globally.
  • Send us your enquiry at enquiry@sonofax.com or WhatsApp us at +6017 512 4147